Customer service is critical for manufacturers, as 71% of customers base their purchase decisions on service quality. However, most manufacturers struggle to provide outstanding service, and their performance metrics (KPIs) show only average results at best. Well, this is just one aspect of the manufacturing sector. You need to rethink and improve key business areas like sales, marketing, service, and relationships with customers if you want to stay competitive.
So, is there a way to deal with all of these problems at once? And fortunately, the answer is yes! With AI, automation, and data-driven insights, Salesforce Manufacturing Cloud is set to change the way manufacturers operate. But how exactly does it deliver these transformative benefits? Dive into our blog to uncover the powerful features that can elevate your business to the next level.
Drive Operational Excellence with Salesforce for Manufacturing Companies
Enlisting key challenges faced by manufacturing companies and how Salesforce Manufacturing Cloud helps address these:
Driving Digital Transformation & Competitiveness
Challenge: 85% of manufacturers feel they must transform operations to stay competitive.
Salesforce Solution:
360° Visibility: Salesforce for manufacturers unifies customer, sales, and operations data on one platform, helping manufacturers track performance, spot trends, and optimize processes.
AI-Powered Insights: Salesforce Einstein AI can predict demand shifts, supply chain risks, and customer needs, which helps businesses make proactive decisions.
Optimizing Commercial Operations & Reducing Revenue Leakage
Challenge: Manufacturers lose money due to pricing inefficiencies, contract mismanagement, and revenue leakage.
Salesforce Solution:
- Automated Pricing & Quoting: Salesforce CPQ (Configure, Price, Quote) ensures consistent and optimized pricing that reduces costly errors.
- Contract Lifecycle Management: Automates renewals, tracks warranty claims, and prevents revenue loss from missed opportunities.
- Sales & Revenue Forecasting: Salesforce for manufacturing provides AI-driven analytics to predict revenue trends and suggest improvements.
Aligning Service, Sales, and Marketing for Better ROI
Challenge: Manufacturers struggle with customer service coordination, marketing ROI, and partner channel alignment.
Salesforce Solution:
- Service Cloud: This is a centralized platform to handle customer queries, warranty claims, and support tickets, which speeds up the resolution process.
- Marketing Cloud: Uses AI to make programs more relevant to each person and boost marketing ROI. This makes sure that the sales and marketing teams work together.
- Partner Relationship Management (PRM): Strengthens collaboration between manufacturers, distributors, and resellers by providing a shared platform for deals, leads, and promotions.
Improving Customer Service Performance
Challenge: 71% of customers base purchase decisions on customer service quality, but most manufacturers struggle with KPIs like uptime, FCR, and warranty claims.
Salesforce Solution:
- AI-Powered Customer Support: Chatbots and AI-driven ticketing reduce response times, improving First Contact Resolution.
- IoT & Predictive Maintenance: Salesforce integrates with IoT sensors to track equipment performance and predict failures before they happen.
- Aftermarket & Service Revenue Growth: Field Service Management optimizes maintenance schedules, technician dispatch, and spare parts inventory, which can lead to higher aftermarket sales.
Enhancing Product & Service Mix for Growth
Challenge: Manufacturers are shifting focus to more software-driven, service-oriented models. This model is gaining traction as manufacturers move towards servitization, shifting from selling only physical products to offering product + service packages that provide continuous value to customers.
Salesforce Solution:
Salesforce Cloud CRM for Manufacturing enables manufacturers to implement subscription and usage-based pricing models.
Data Overloading
Challenge: Manufacturers generate and manage an enormous amount of data, but most of it is scattered across disconnected systems that make it hard to access, use, and integrate. Furthermore, the more data grows, the harder it becomes to manage and extract useful insights.
Salesforce Solution:
Salesforce CRM for the manufacturing industry connects everything from ERPs, IoT, sales, and service to marketing into one unified platform that helps manufacturers automate processes, reduce inefficiencies, and drive revenue growth.
CTA—Need a Salesforce Partner? Get Intelligent CRM Solutions Now with CRMForce+.
Key Benefits of Salesforce for Manufacturing
This section highlights the key advantages of Salesforce CRM solutions:
- 360° Customer View: Unifies sales, service, and operations for seamless collaboration.
- AI & Automation: Salesforce CRM solutions enhance efficiency with predictive insights and automated workflows.
- Lower Employee Attrition Rate: Advanced actionable analytics delivered through Einstein equip your workforce with the tools to do more with less.
- Optimized Sales & Service: Improves forecasting, order management, and aftermarket services.
- Data-Driven Decision-Making: Provides real-time analytics for better strategic planning.
- Scalability & Flexibility: Adapts to evolving manufacturing needs and business growth.
- Enhanced Partner & Supplier Collaboration: Strengthens supply chain visibility and engagement.
- Revenue Growth: Supports subscription, usage-based, and service-driven business models.
Unlock Efficiencies in your Manufacturing Business with CRMForce+
Salesforce Manufacturing Cloud is the best platform to manage the entire book of business and customer service lifecycle while fostering collaboration and transparency between sales, operations and partners. However, reaping the maximum of the manufacturing cloud requires seamless Salesforce CRM implementation.
CRMForce+ is a certified Salesforce partner with 10+ years of experience in the CRM market. Our team of skilled experts specializes in customizations, integrations, and advanced capabilities like AI, automation, and analytics. We empower professional service firms to excel while ensuring operational transparency.
Frequently Asked Questions (FAQs)
What is the Salesforce for Manufacturing?
Salesforce for Manufacturing is a cloud-based solution that connects sales, service, and operations, enabling manufacturers to optimize processes, enhance customer relationships, and drive growth through AI, automation, and data-driven insights.
How Do I Choose the Best CRM for Manufacturing?
Choose a manufacturing CRM by evaluating industry-specific features, integration, AI capabilities, scalability, automation, and analytics. Prioritize real-time data visibility, customer engagement, and supply chain optimization for maximum efficiency.
How are Salesforce CRMs Used in Manufacturing?
Salesforce CRMs in manufacturing streamline sales, service, and operations by integrating AI, automation, and data insights to enhance customer relationships, optimize supply chains, and drive revenue growth.
What are the Benefits of Salesforce for Manufacturing?
Salesforce for Manufacturing enhances sales, service, and operations with AI, automation, and real-time data that improves efficiency, customer relationships, supply chain visibility, and revenue growth while enabling seamless ERP integration.
How Do I Get Started with Salesforce for Manufacturing?
Get started with Salesforce for Manufacturing by assessing business needs. However, to reap the maximum benefits of manufacturing cloud, choose a certified Salesforce partner, like CRMForce+, who can help you leverage AI-driven insights, automate workflows, and train teams for seamless scalability.
