A study by Salesforce— confirms that 80% of customers believe brand experience is as important as its products and services. Now, this fact pretty well highlights the importance of Salesforce CRM. So, are you thinking of deploying Salesforce but not confident if it is the right option? Worry not, as we have got you covered! In this blog, we will walk you through the top 10 reasons why use Salesforce today! Read on to learn how it can drive growth, efficiency, and success.
To Harness the Full Power of Customer Data
Customer data is the fuel for modern businesses, but managing every customer’s data from different channels becomes overwhelming.
How is Salesforce helpful?
Salesforce for Business integrates data from sales, marketing, customer service, and e-commerce into one platform. It creates a single customer profile, showing purchase history, interactions, and preferences.
Data Harmonization
Businesses collect data from multiple sources, such as sales reports, social media, etc., but use different formats, naming conventions, and structures. This makes it hard to analyze the data accurately.
How is Salesforce helpful?
Salesforce offers tools that make it easy to make data consistent across different systems. If one system has customer names as "First Name, Last Name" and another as "Last Name, First Name", Salesforce ensures the data has a steady format. This helps in the smooth integration and analysis of the information.
Holistic View of Customers
Loyal customers keep returning to you for repeat business, which is more cost-effective than obtaining new ones. Thus, putting clients at the core of your organization is vital. Companies that fail to prioritize customers risk losing relevance in the present cut-throat market.
How Salesforce enables happy customers:
Salesforce, one of the best CRM software for businesses, consolidates customer data from various sources, such as email, social media, website interactions, sales history, etc., into a 360-degree customer profile. This is facilitated through Salesforce Customer 360, which connects different Salesforce apps like Sales Cloud, Service Cloud, and Marketing Cloud.
Rapid Scalability
A scalable business can handle increased demand, expand into new markets, and maintain high performance as it grows.
How Salesforce favors rapid scalability:
Salesforce offers flexible pricing and features, allowing businesses to scale without overpaying.
Personalized Customer Experience
Personalized customer experience is no longer optional; it is required to lay the foundation for strong relationships, increased sales, and staying relevant.
How does Salesforce help accomplish this?
Salesforce empowers businesses to deliver data-driven, AI-powered personalization at scale. Whether marketing, sales, or customer service, Salesforce ensures customers feel valued and understood.
To Supercharge Productivity
Productivity is the critical aspect when it comes to maximizing efficiency, minimizing waste, and delivering value. However, maintaining high productivity in business processes is challenging due to internal and external factors.
Increase productivity with Salesforce:
To enable companies to increase output and efficiency, Salesforce offers AI-driven automation, integrated data management, and workflow optimization. Salesforce CRM, for example, has many advantages since Einstein AI uses data analysis and recommendations of the next best action to prioritize tasks.
Real-Time Insights
Businesses that use up-to-date data analytics immediately respond to customer requirements, market trends, and operational difficulties, acquiring a competitive advantage.
How is Salesforce helpful?
Salesforce Customer 360 integrates data from sales, marketing, and service into a single, real-time dashboard. Furthermore, Tableau enables businesses to create interactive, live dashboards.
Automation
Automation helps businesses improve efficiency, accuracy, and scalability by reducing manual tasks and optimizing workflows.
Automate with Salesforce:
Salesforce automates repetitive tasks, optimizes workflows, and enhances decision-making across sales, marketing, and service. For instance, you can sync customer purchase history between eCommerce and CRM.
Operational Efficiency
Operational excellence is foremost for businesses to stay competitive, reduce costs, and enhance customer satisfaction.
How does Salesforce foster operational excellence?
Salesforce automates workflows, integrates data, and provides AI-driven insights to enhance efficiency across all business functions. For instance, with Salesforce AI-powered insights with Einstein Analytics, businesses help predict trends and suggest optimization to improve operations.
To Foster Intellectual Decisions
Intellectual decision-making is essential for effective risk management. Thus, informed data insights and wise data analysis are of utmost importance.
How is Salesforce helpful?
Salesforce provides AI-powered analytics, automation, and predictive insights to help businesses make smarter decisions. It offers real-time analytics & visual dashboards for deep business insights. For example, a sales manager tracks performance metrics and adjusts strategy accordingly.
Harvest the Maximum of Salesforce with CRMForce+
Investing in Salesforce is a fruitful decision if you are looking to foster intellectual decisions, real-time insights, and scale your business. However, harvesting the best benefits of Salesforce CRM requires effective yet tailored implementation. CRMForce+ is a renowned and certified Salesforce implementation partner. With over 10 years of experience, we have delivered state-of-the-art implementation aligning with specific business goals.
For more information, feel free to contact us +17072447950 . You can also mail your query to info@crmforceplus.com.
